The Nordic travel market is attractive because the average income is high, and the travellers have one of the highest average spending. The Nordic countries are also among the nations that travel the most per capita. But do you know what triggers the different travellers to choose your service or destination? In this webinar, we have invited specialists who have researched and helped companies understand what motivates the purchase decisions, and you will learn how to communicate with them. This webinar should be mandatory if you work with marketing, sales, or communication in the travel market. So make sure to sign up so you don’t miss out (and you will get access to the recording)!
Do we really know our customers?
Behaviour is irrelevant. Motivation is everything. This sums up the new approach to marketing by the international agency Motivation Branding. Yes, a traveller may decide on your destination, product or service, but what is the motivation behind the decision? Without understanding the why, it isn’t easy to determine how to influence the decision. They will share their knowledge, experience and practical examples that will inspire you to drive sales for your destination or service by understanding human motivations.
Motivation Branding has worked with some of the largest brands in Scandinavia and worldwide, like IKEA, Carlsberg, Coca-Cola, Danone, VG, Juventus and many others. Listen too CEO Kristian Wulfsberg Majer.
How should you communicate with success in the Nordic Travel market?
The process of developing and nurturing a destination brand is inherently both art and science. It should be data-driven, using research, intelligence, and predictive analytics to understand the landscape and guide strategy and positioning. Traditional fact-based arguments are still valid; however, communications activities must also be guided by emotional factors. This will ensure that the strategy and activity reflect the ‘feeling’ towards the destination, which can be hard to capture in data alone and align with the nuance of travelling in a complex, exciting and somewhat scary world. The key to success is understanding target groups in the different Nordic countries, timing, consistent and great storytelling, repetition of messaging, and a clear strategic position.
In this webinar, we will hear from those who have worked and succeeded with travel and destination PR before and during the pandemic and see which experiences we can draw from to attract more Nordic customers. We will share new and relevant communication trends and give you the pr tips to reach the visitors you want. The plane leaves now!
Listen to Kristoffer Gustavsen – Senior Advisor from Rud Pedersen Public Affairs.
Time & date
31 .May 13.30 – 15.00
Webinar solution: Zoom Webinar
Sign up here
