Else have built up a broad experience from the travel- and event business through management, marketing and concept development, as a commercial leader in Emma Publishing and General Manager in Event.no. She has also worked with strategic sales and concept development for HRG (now American Express GBT) and their meeting & event department.
She has the strategic insight and operative experience with sales processes from both the private and public sector.
Else brings along an innovative mindset regarding brand building and concept development for companies and destinations.
Through her work, she has build up great insight and understanding of the business trends and how to use meetings and events as a strategic tool.
Else has many years of experience in project and budget management from both small of large projects.